Trusted Exterior Contractor in Western Wisconsin

Get durable roofs, quality siding, and insurance support from trusted, factory-certified crews.

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Our Trusted Brands

GAF Master Elite diamond badge with gold roofing icon on blue background

Roof & Siding Company

At First American Roofing & Siding, Inc., we deliver full-service exterior solutions with expert craftsmanship and lasting results. Our factory-trained crews and strong manufacturer warranties ensure your property is protected and built to perform for years to come.

Roofing

Our team delivers strong, warranty-backed roof replacements and repairs designed to protect your home and ensure long-lasting performance.

Siding

We install siding that seals out the weather, boosts energy efficiency, and refreshes your home's exterior.

Storm Damage

After a storm, our team responds fast, documents damage for insurers, and starts repairs so you can move forward.

Gutters

Seamless gutters and guards help to prevent water damage and cut maintenance for a worry-free home exterior.

Insulation

Upgrade your insulation to boost energy efficiency and keep your home performing at its best year-round.

Windows

We replace windows with energy-efficient options to reduce drafts and refresh your home's look.

Doors

Install entry and exterior doors designed to enhance security and energy efficiency.

Protect Your Investment

Reliable Warranty Protection for Your Home

Protect your investment with trusted warranty options for roofing, siding, windows, doors, and gutters.

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Flexible Financing for Your Home Project

Start your roofing, siding, window, door, or gutter project with payment options that fit your budget.

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Get a Free Weather Insights Report

Learn how local weather may affect your roof, siding, windows, doors, and gutters with a free report.

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Certified, Local, & Veteran‑Owned Exterior Company

First American Roofing & Siding, Inc. is a family- and veteran-owned remodeling company serving Western Wisconsin and Eastern Minnesota. We combine local weather know-how and bonded and insured crews to deliver durable roofs, siding, and exterior systems.

Free Inspections & Honest Estimates

Our team provides free, no-pressure inspections and straightforward estimates so you're never surprised by costs.

Flexible Financing & Energy Rebates

We help you access affordable payments, financing partners, and available energy rebates to make upgrades affordable.

Virtual Design & Real-Time Updates

Our experts use Hover 3D, project galleries, and online scheduling requests so you can track progress to completion.

Our Roofing, Siding, & Storm Restoration Projects

Explore real projects from around Onalaska, WI that showcase our craftsmanship, material variety, and attention to detail on homes and commercial buildings.

Aerial view of a red home with stone accents and gutters

Dark home with sleek gray standing seam metal roof

Large home with gray asphalt shingle roof and attached garage

Back of home with elevated deck, siding, and patio doors

Close-up of bay window and green exterior siding with white trim

Navy blue house exterior with white trim and guttering

Two-story red home with covered wrap porch and white trim

Blue split-level house with white entry door and attached garage

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Proudly Serving Onalaska, Western Wisconsin, and Minnesota Communities

We proudly serve Western Wisconsin from our Onalaska headquarters across the Coulee Region and into neighboring Minnesota communities. Our fast storm-response workflows and regional installation experience ensure projects meet area codes and withstand seasonal weather.

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Our Customer‑First Process

We make the entire process transparent and stress-free from start to finish. From your first conversation with our team to the final walkthrough, our focus is on delivering a smooth experience and results you can trust every step of the way.

Initial Consultation & Property Review

We start with a thorough, no-pressure inspection and walk you through your options with clear, honest recommendations tailored to your property.

Clear Planning & Project Coordination

Our team outlines the scope, timeline, and next steps, handling details like material ordering and scheduling so everything stays organized and on track.

Expert Installation & Final Walkthrough

Factory-trained crews complete the work with precision, followed by a detailed walkthrough to ensure everything meets both our standards and yours.

Built on Trust, Backed by Experience

First American Roofing & Siding, Inc. has proudly served Western Wisconsin and nearby Minnesota communities since 2005. As a family- and veteran-owned company based in Onalaska, WI, we’re committed to delivering dependable service, honest guidance, and results that stand the test of time.

Our team brings industry-leading certifications, including GAF Master Elite and President’s Club recognition, along with trusted partnerships like James Hardie Preferred Status and LP SmartSide Remodelers Edge Pro. As a BBB-accredited contractor and Focus on Energy Trade Ally, we also help homeowners make smart, efficient upgrades.

Factory-Trained Installers, Bonded, and Insured Crews
Manufacturer-Backed Warranties and Workmanship Protection
Storm Damage Inspections and Insurance Claim Support
Free Inspections and Detailed Estimates with Flexible Financing Options

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A Reputation We Worked For

Stellar Roofing Company

October 01, 2026

"First American recently completed a full roof replacement with gutters on my house and did a superior job. Before beginning the job, I was given a clear, written estimate for the work that needed to be done. The crew arrived on time and finished the work in an extremely timely manner. Clean up was thorough, including use of a magnetic device used to pick up stray nails if there were any. I would especially like to thank First American's Bob Bratcher for his attention to details throughout the project, and for going above and beyond with his help in cleaning up. I am giving First American 5 stars for this job very well done! I would definitely recommend First American Roofing and Siding for anyone looking for a stellar roofing company."

Marla K.

Great Customer Service

September 30, 2026

"Nick N was very prompt & very knowledgeable. Great to work with. Will definitely recommend him to everyone."

Julie E.

Quick & Excellent Service

September 18, 2026

"We noticed some water around the top of our fireplace after a storm and called to have the roof checked out. Nick N. came out right away, even though it was still raining, found the issue, and had someone there almost immediately to get it fixed. Great service, very responsive, and easy to work with. Highly recommend!"

Sam S.

Efficient young man.

August 01, 2026

"He called me first and was here promptly. His name was Joey. He inspected my gutters and cleared out some stoppage. He also hammered in some loose nails. Well done!"

Pat R.

10 STAR Experience

July 02, 2026

"I had a 10 STAR experience. The young man that did the work was the greatest. He did the work in record time and kept me informed to what he was doing. I will recommend First American Roofing and Siding to all my friends. Thanks again."

Peggy N.

New Roof Installed

July 02, 2026

"Thanks so much for all your good work. I appreciate Jim H. for explaining everything and getting the ball rolling. Thank you Adam for getting the leak fixed before winter! Nate was excellent at coordinating the work and keeping me informed. Wyatt was so good about finishing the final work - quietly and efficiently. I was not here when the new garage roof was installed so I didn't get to thank those workers, but it looks great! Five Stars!"

Jean L.

Easy to Work With!

March 09, 2026

"First American just finished re-siding my entire house and replaced the gutters and downspouts due to the hailstorm from last year. Erik, the foreman, was very easy to work with and was extremely responsive and helpful with any questions I had throughout the process. I am very happy with the work they did, and I highly recommend them to anyone."

Jordan H.

Absolutely Recommend!

November 01, 2025

"We had a sun tunnel installed in a dark area of main floor. Wonderful service! Very professional and competent! Would absolutely recommend! Adam and Cody were friendly and courteous. Great communicators and very respectful!"

Nena C.

The Right Choice!

August 24, 2025

"We made the right choice when we selected First American Roofing and Siding to replace our roof. All workers were professional, polite, and methodical in completing the job. We also appreciate the time taken by workers to clean up around the house outside upon completion of the job. We are very pleased with the result. Thank you, First American Roofing and Siding! We look forward to having you replace the siding on our home in the near future."

Thomas S.

Stellar Roofing Company

October 01, 2026

Marla K.

Great Customer Service

September 30, 2026

"Nick N was very prompt & very knowledgeable. Great to work with. Will definitely recommend him to everyone."

Julie E.

Quick & Excellent Service

"He called me first and was here promptly. His name was Joey. He inspected my gutters and cleared out some stoppage. He also hammered in some loose nails. Well done!"

Absolutely Recommend!

November 01, 2025