About First American Roofing & Siding
We’re on a mission to be the contractor of choice in our community, the client of choice for our trade partners, and the employer of choice in our industry. We’re never “done” growing, and we believe that continually challenging ourselves is where the reward is found!
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We're Continually Pursuing Excellence!
First American Roofing & Siding, Inc. has been serving Onalaska, WI since 2005, providing dependable exterior solutions for local homeowners and businesses. Whether you need a new roof, updated siding, energy-efficient windows, seamless gutters, improved insulation, or storm damage repairs, First American is your trusted partner for complete exterior improvement solutions for your home or business. We focus on doing the job right the first time, delivering exceptional craftsmanship and long-term protection you can count on for years to come.
As an A+ BBB-accredited contractor, we’ve built our reputation on honest service and quality workmanship. We work with trusted brands like GAF, James Hardie, LP Smartside, Marvin, ProVia, ThermaTru, EDCO, and Decra to ensure every installation meets high-performance standards. With flexible financing options and strong warranty protection, we make it easier for homeowners to move forward with confidence.
We proudly serve families throughout the Greater Western Wisconsin area, offering straightforward guidance and reliable results without unnecessary upselling or pressure.
First American: A Family Legacy
First American Roofing & Siding has always been, first and foremost, a family-owned business. Created in 2005 by Doug Werner, we quickly established ourselves as the go-to source for home exterior renovations and repairs. But everything changed when Doug passed away suddenly in 2010.
Doug’s son Dallas had only recently returned from deployment in Iraq and was working in First American’s sales department. But his father’s untimely passing left him and his wife, Amy, in charge of filling some big shoes. They jumped in headfirst, rebuilding the business from the ground up and learning along the way. They kept Doug’s spirit at the heart of our work, channeling his honesty, integrity, and professionalism into everything we do. Under their leadership, First American has grown into a thriving company, serving hundreds every year. Despite that growth, they’ve never lost sight of their ultimate goal: treating others the way they would want to be treated. Today, First American takes pride in the team they have built, the customers they serve, and the communities they support. Their commitment to quality, expertise, and value has earned the trust of homeowners and property owners throughout the region. Nothing reflects that commitment more than hearing customers say, "First American sets the standard for contracting work."
Our Core Values
At First American, we run our business like we run our lives: with a commitment to being the best we can be for ourselves and the people around us. For us, that means creating a set of core values that reflects the type of people we want to show up as every single day. You can count on us to bring the perfect blend of professionalism, perfectionism, and personality to every job we do. After all, we're more than just a family-owned business. We're your neighbors, friends, and community builders! You’ll want to say hi to us in the grocery store after your project is complete.
What Makes our Exterior Remodeling Company Stand out in Onalaska
Homeowners in the Onalaska area have options when it comes to exterior contractors, but what sets us apart is how we combine professionalism, transparency, and long-term value on every project. Our expert crew places a strong focus on making sure you feel confident in the process from start to finish. Here’s what truly differentiates our team:
- BBB-Accredited Reputation Built on Trust: We maintain high standards for honesty, communication, and dependable service on every job.
- Certified Work with Leading Manufacturers: Installations backed by top brands like GAF, James Hardie, and Marvin for proven performance.
- Flexible Financing Options for Homeowners: Practical payment solutions designed to fit real household budgets.
- Strong Warranty Coverage for Lasting Protection: Added peace of mind knowing your investment is protected long after installation.
- Full Exterior Expertise Under One Roof: Roofing, siding, windows, gutters, insulation, and storm repair handled by one experienced team.
- Local Experience Since 2005: Over two decades of hands-on work serving the Onalaska community.
Our Community Involvement
We're not just a roofing company. We're a company that cares! Giving back has been a part of our business model since day one. We support a variety of organizations, lending our time, talents, and financial support to help our community grow and thrive.
